Adoption and use of social media in academic libraries in South Africa

The purpose of this study was to investigate the extent adoption and use social media for client support by academic libraries in South Africa. A survey content analysis were concurrently used obtain relevant data achieve objectives study. target population comprised seventy-eight library workers from twenty-six institutions, consisting administrators media, librarians IT technicians. total forty-eight respondents completed returned questionnaires, which then analysed using descriptive statistics. Results revealed that a variety platforms are available most Africa; common Facebook, Twitter, YouTube blogs. market services, announce news improve service delivery. information shared with users relates user information, events new services. Most do not have policies and/or guidelines specific management usage. Library associated many benefits platforms, but diverse factors affect libraries. makes several recommendations relation further research subject domain.